The complete Google Ads stack, run by senior operators.
Six products, one connected system. We run Search, Shopping, Performance Max, and YouTube as a single engine — watched around the clock by AI agents, approved by senior operators, and measured on profit you can actually trust.
The platform got more powerful. And more punishing.
Google's shift toward AI-driven campaigns has made the platform more capable — and more dangerous to operate. Performance Max can scale a winning account dramatically, or burn through budget on the wrong audience. Most agencies hand the AI a budget and hope. We give it structure.
Performance Max is a black box
Without strategic guardrails, PMax wastes spend on brand searches you would have won anyway, or chases low-quality conversions. We engineer asset groups and signal feeds that direct it toward incremental growth.
Privacy changes broke attribution
iOS 14, GA4, third-party cookie deprecation. Reported ROAS rarely matches reality anymore. We build first-party attribution that survives privacy changes and gives you decisions you can trust.
Smart Bidding needs smart inputs
Google's AI is only as good as the conversion signals you feed it. Wrong conversion actions, missing offline data, broken events — and Smart Bidding optimizes toward the wrong outcome at scale.
Search competition keeps escalating
CPCs in most B2B and eCom verticals are up 30-60% over three years. Winning Search now requires Quality Score discipline, ad copy iteration, and surgical match-type strategy — not just bidding more.
A Google account that compounds.
This is the shape of a healthy Google account 90 days in: spend concentrated on profitable queries, Smart Bidding fed clean first-party signals, and a measurable trajectory you can stand behind in any board meeting.
Every Google Ads campaign type, deployed strategically.
We don't pick favorites between campaign types. We pick what fits your business model, buying cycle, and economics — then run them as a coordinated system.
- →Google Search Ads — keyword strategy, ad copy testing, Quality Score optimization
- →Google Shopping Ads — feed engineering, product segmentation, margin-aware bidding
- →Performance Max — asset group structure, audience signals, exclusion strategy
- →YouTube Advertising — video creative, audience targeting, view-through attribution
- →Demand Gen campaigns — visual-first acquisition across YouTube, Discover, Gmail
- →Display & remarketing — funnel-stage segmentation, frequency management
- →Local Service Ads — for service businesses operating in defined geographies
- →App campaigns — for mobile-first brands needing install volume
- →Smart Bidding strategy — conversion action design, value-based bidding, tCPA/tROAS
- →First-party data integration — offline conversion uploads, customer match audiences
Your Google account, watched every minute.
Google Ads in 2026 has six moving products and a thousand ways to leak budget. Our agents monitor all of them around the clock, draft the fix, and hand it to a strategist to approve — so nothing slips, and nothing ships unchecked.
- 01 · SensingWatches every campaign typeSearch, Shopping, PMax, and YouTube scanned 24/7 for wasted spend, query drift, and low-strength assets.
- 02 · ReasoningProposes the fixEach signal becomes a structured proposal — bid change, negative keyword, asset swap — with confidence and a rollback plan.
- 03 · ConversationA strategist approvesNothing ships to your Google account until a senior operator reviews the proposal and signs off.
Broad Search → Shopping — top SKUs
Broad Search → Shopping — top SKUs
Three phases. Six weeks to compounding results.
Most agencies promise overnight transformations. We don't. Real Google Ads improvement takes structured work over weeks, not magical optimization overnight.
Audit & blueprint
We start with a full diagnostic — account structure, conversion tracking, attribution setup, ad copy, landing pages. We map what's working, what's leaking spend, and what's missing entirely.
Foundation rebuild
In the first 4-6 weeks we fix tracking, restructure campaigns, rebuild conversion actions, and ship a creative testing pipeline. This is the unglamorous work most agencies skip.
Optimization & scale
Once foundations are solid, we run structured testing programs across creative, landing pages, audiences, and bid strategies. Our AI agents monitor 24/7 and surface what's working faster than humans can.
The same budget, run differently.
Most Google Ads agencies manage your account the way they did in 2018. Here is what changes when senior operators and AI infrastructure run it together.
Quick answers to common questions.
How is this different from the agency we have now?
Three things. First, we run the full Google Ads stack — most agencies are Search-first or Shopping-first, not both with PMax integration. Second, we rebuild attribution before we touch campaigns, so decisions are based on real data. Third, our AI agents monitor 24/7 and catch issues hours before manual reviews would.
What size accounts do you typically work with?
Our typical client spends $30K-$500K/month on Google Ads. We have run accounts up to $2M/month. Below $30K/month the engagement economics rarely work for either side — at that scale you are usually better served by a freelancer or running it in-house with our consulting support.
Do you work on retainer or on a percentage of spend?
Both, depending on engagement. Smaller accounts work on flat retainer (predictable cost). Larger accounts often prefer a hybrid — base retainer plus performance bonuses tied to ROAS or revenue milestones. We avoid pure percentage-of-spend models because they create perverse incentives to scale spend regardless of performance.
How long is the engagement?
Three-month minimum to start. After that, month-to-month. Most clients stay 18+ months because the work compounds — but we earn the relationship every quarter, not lock it in with long contracts.
What's included in the management fee?
Strategy, campaign management, ad copy creation, audience strategy, bid management, conversion optimization, attribution setup, weekly reporting, and access to our dashboard. Creative production (video, image assets) is separate when needed.
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Ready to talk google ads?
Book a strategy call. We'll review your account and show you specifically what we'd do differently.