Where product margins live or die.
Shopping Ads are the highest-intent surface in eCommerce — buyers see your product, your price, your image, then click to buy. The challenge is making sure the right products show up at the right margins, not just the cheapest products at any margin.
Most Shopping accounts optimize for revenue, not profit.
Google Shopping is one of the most powerful eCommerce channels ever built. But because it's so easy to set up, most brands run it on autopilot — and quietly lose money on products that look profitable on the surface.
Feed quality compounds across the account
Product titles, descriptions, GTINs, image quality, and category mappings determine which queries you show up for. A poorly optimized feed costs you visibility on your highest-margin products.
Shopping campaigns need product segmentation
Lumping all products into one campaign means your bid strategy averages across margins, AOVs, and inventory levels. Segmenting by margin tier, brand, or category lets you bid intelligently.
ROAS is a misleading metric
A 4× ROAS on a 60% margin product is profitable. A 4× ROAS on a 15% margin product loses money. We optimize toward profit per impression, not gross revenue.
Inventory-aware bidding is rare
Most accounts keep bidding on out-of-stock products or fail to scale spend on high-stock movers. Connecting your inventory feed to your bidding strategy is one of the highest-leverage changes available.
Shopping that bids on margin.
Shopping lives and dies by the feed. When stock, price, and margin flow into bidding in real time, budget concentrates on the products that actually pay — and the catalog stops leaking.
Shopping operations engineered for margin.
Shopping is feed engineering plus bid strategy plus inventory awareness. We do the unglamorous data work that compounds across thousands of products.
- →Product feed engineering — titles, descriptions, attributes, GTINs
- →Feed quality monitoring with automated daily checks
- →Product segmentation by margin, AOV, brand, category, or inventory level
- →Standard Shopping vs Performance Max strategy decisions
- →Custom labels for advanced bidding control
- →Margin-based bidding strategies using value-based Smart Bidding
- →Inventory-aware bid adjustments via real-time inventory feeds
- →Negative keyword management at the campaign and ad group level
- →Search term mining to identify high-intent keywords
- →Comparison shopping against Pricewatch and competitor positioning
- →Local Inventory Ads for brands with physical retail
Your product feed, watched every sync.
A feed breaks quietly — a missing GTIN here, a sold-out hero product there — and you only notice when revenue dips. Our agents watch every sync, catch the break, draft the fix, and hand it to a strategist.
- 01 · SensingWatches feed healthDisapprovals, missing attributes, price mismatches, and stock changes caught the moment they appear.
- 02 · ReasoningBids on what paysOut-of-stock SKUs auto-pause; high-margin movers get scale; low-margin items get capped.
- 03 · ConversationA strategist approvesEvery feed fix and bid shift is reviewed by a human before it ships.
Low-margin SKUs → High-margin bestsellers
Low-margin SKUs → High-margin bestsellers
Shopping success starts with the feed.
We've inherited accounts where 30% of products had broken feed entries — wrong categories, missing GTINs, generic titles. Fixing those before touching bids is what unlocks results.
Feed audit & rebuild
Every product gets reviewed for title structure, description quality, image standards, and category accuracy. We rebuild feeds using our internal tooling that processes thousands of SKUs in hours.
Campaign architecture
Products segmented by margin tier, brand, performance, and inventory level. Standard Shopping for control, Performance Max where it makes sense. Custom labels enable surgical bidding.
Margin-based optimization
Value-based Smart Bidding fed by your true margin data, not gross revenue. Inventory feeds connected to bid adjustments. Daily anomaly detection on top-spending products.
Shopping, run on the feed.
Most agencies treat the feed as a one-time setup. We treat it as the campaign — engineered, monitored, and bid by margin.
Quick answers to common questions.
How many products can you manage?
We've run accounts with 20M+ SKUs (Awesome Books) and accounts with 50 SKUs (premium DTC brands). Our tooling scales — it's the same system whether you're running a niche brand or a marketplace.
Do you work with Performance Max for Shopping?
Yes, but selectively. PMax is excellent for established accounts with strong conversion data and clear product winners. For new accounts or those still building data, Standard Shopping gives you more control. We'll recommend which fits your situation.
How do you handle multi-region or multi-currency accounts?
Standard practice for us. Most clients run separate Shopping campaigns per region with localised feeds, currency-aware bidding, and region-specific exclusions. Our dashboard rolls up performance across regions in your reporting currency.
What's your approach to seasonal products?
Custom labels marking seasonal status, automated bid adjustments based on inventory and seasonality, and dayparting where appropriate. We've run holiday-driven accounts that 5x'd December performance over baseline.
You might also need.
Ready to talk google shopping ads?
Book a strategy call. We'll review your account and show you specifically what we'd do differently.