Product feed
The product feed is the structured data file describing your catalog — titles, prices, images, availability, identifiers — that Shopping and Performance Max campaigns serve from.
In feed-driven campaigns the feed is the targeting: Google matches queries to products via feed text, so the title’s first words function like keywords. Front-load what people search — brand, product type, key attribute — rather than internal naming conventions.
The feed is also where margin data enters the system: custom labels carrying margin bands let campaign structure and bidding reflect profitability. An hour of feed work routinely outperforms a week of bid tweaking.
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