Google Merchant Center
Merchant Center is where your product feed lives: it ingests, validates, and serves product data to Shopping ads, Performance Max, and free listings.
For ecommerce accounts, Merchant Center is infrastructure with P&L consequences: disapprovals silently remove products from auctions, price mismatches erode serving eligibility, and weak titles suppress impression volume before bidding even starts.
Treat it operationally: monitor disapproval and warning counts weekly, fix data quality at the source (or via supplemental feeds), and remember that feed quality multiplies everything downstream — the best PMax structure cannot sell a product the feed misdescribes.
Want to know what yours is?
The free audit reads your actual account and computes the numbers behind every one of these definitions — no generic benchmarks.
Run the free audit