Facebook Ads

Facebook Ads: What’s the Best Optimisation for Ad Delivery

When, as advertisers, you ‘optimise for ad delivery’, you are instructing Facebook to deliver results as efficiently as possible through their bid system.

Social Media Marketing

Ultimate Paid Social Media Marketing Strategy For E-commerce Brands

If you’re running an E-commerce business and you follow a direct-to-consumer (D2C) strategy as a brand, then your focus is selling your products to as

Facebook Ads

Most Important Facebook Ad Metrics to Track

It’s essential to understand your Facebook advertising performance metrics for your business to remain competitive here. There is much to review, so what to

Facebook Ads

Facebook Numbers and Trends Facebook Marketers Should Know For 2022

Facebook remains the longest running and largest social media platform, popular with all age groups and continually growing active user numbers (i.e. those who have

Facebook Ads

How to Use Facebook Ad Library For Advertising on Facebook

Facebook Ad Library allows access to data on all activity throughout its platforms, including Instagram. Their data goes back seven years.